Growth Talks: Growth Marketing Strategies & Insights
Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talks is brought to you by Right Side Up and hosted by Krystina Rubino, general manager of offline services.
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Episodes
Tuesday May 14, 2024
Tuesday May 14, 2024
In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier.
⏰ Timestamps:
00:00:00 - Introducing Doug Hoggatt, VP Marketing of Elfster
00:01:42 - Doug's Background in Growth Marketing the last 25 years
00:03:53 - Exploring Alternatives to Online Channels
00:06:00 - Limitations of Remarketing and Lookalike Modeling
00:09:00 - Rise of Influencers in Marketing
00:14:09 - Timing and Strategic Approach to Channel Diversification
00:19:58 - Startup Mistakes in Marketing Spend
00:27:32 - A/B Testing with Doug: Insights on Personal Preferences
00:36:26 - Value of Direct Mail in Modern Marketing
00:40:15 - The Myth of Growth Hacking
00:42:57 - Closing Remarks and Acknowledgments
🔗 Mentioned in this episode
Elfster: www.elfster.com
LiftLab: https://www.liftlab.com/
More episodes of Growth Talks: https://bit.ly/3xXGJJc
🤝Connect with Right Side Up
Right Side Up is a premium growth marketing agency that has helped more than 1000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt
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‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/
‣ Follow us on Twitter: https://twitter.com/rightsideupco
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.
⏰ Timestamps:
00:00:00 Introduction and guest background
00:02:12 Manbir's transition from music to marketing
00:07:21 Building the foundation of DTC customer acquisition
00:14:15 Navigating channel expansion and market complexities
00:22:17 Adapting strategies in dynamic market conditions
00:30:28 Diversifying acquisition beyond Facebook and Google
00:45:56 The impact of authenticity and company culture on marketing
00:51:26 Manbir's perspective on growth "non-hacks"
00:53:03 Conclusion and appreciations
🔗 Links to check out
Learn more about Whisker: www.whisker.com
More episodes of Growth Talks: https://bit.ly/3xXGJJc
🤝Connect with Right Side Up
Right Side Up is a premium growth marketing agency that has helped more than 1000+ companies hit their growth goals.
‣ Check us out and send us a note at: https://bit.ly/4bfaBQt
‣ Subscribe to our channel: https://bit.ly/3HWiJYD
‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/
‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/
‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/
‣ Follow us on Twitter: https://twitter.com/rightsideupco
Monday Apr 22, 2024
Monday Apr 22, 2024
Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team.
From exploring the evolution of growth marketing over the past 15 years to walking the tightrope between brand and performance marketing without missing a beat to the epic saga of launching an ecommerce storefront from scratch—we'll dig into it all.